Viveat Susan Pinto And Sheetal Agarwal

Stories by Viveat Susan Pinto And Sheetal Agarwal

Find out which brands are rushing for tie-ups with IPL

Find out which brands are rushing for tie-ups with IPL

Rediff.com   8 Apr 2014

Big brands are keen to tie up with IPL for advertising purposes.

Amid exits, Mattel seeks to calm nerves

Amid exits, Mattel seeks to calm nerves

Rediff.com   7 Apr 2014

Peter Broegger, senior vice-president (Asia-Pacific), Mattel East Asia, will visit India this month in an attempt to restore confidence among stakeholders, rattled by a spate of departures by senior executives.

Tatas get cracking on their global branding exercise

Tatas get cracking on their global branding exercise

Rediff.com   7 Apr 2014

The branding exercise is estimated cost Rs 100-200 crore to the Tata Group.

New Marico MD will have to drive growth: Harsh Mariwala

New Marico MD will have to drive growth: Harsh Mariwala

Rediff.com   26 Mar 2014

Harsh Mariwala, outgoing MD of Marico has high hopes from Saugata Gupta.

Market rally: What are the safe bets now?

Market rally: What are the safe bets now?

Rediff.com   26 Mar 2014

Gripped by the pre-election frenzy, Indian markets seem to be factoring in the victory by the Narendra Modi-led BJP.

Sony India stumbles as emphasis shifts from laptops, smaller TVs

Sony India stumbles as emphasis shifts from laptops, smaller TVs

Rediff.com   20 Mar 2014

The once-powerful Japanese major is left with little to show in the face of sustained competition from rivals.

Why predatory pricing will slice away Pizza Hut's margin

Why predatory pricing will slice away Pizza Hut's margin

Rediff.com   19 Mar 2014

Analysts say aggressive pricing by Pizza Hut signals weakening demand in the fast food segment and could intensify competition.

High returns, robust cash flow prompts analysts to remain upbeat on Icra

High returns, robust cash flow prompts analysts to remain upbeat on Icra

Rediff.com   25 Feb 2014

Anaysts recommend a 'buy' on Icra due to its positive outlook.

High returns, robust cash flow prompts analysts to remain upbeat on Icra

High returns, robust cash flow prompts analysts to remain upbeat on Icra

Rediff.com   25 Feb 2014

Anaysts recommend a 'buy' on Icra due to its positive outlook.

Goldman Sachs to power ex-Godrej boss' F&B venture

Goldman Sachs to power ex-Godrej boss' F&B venture

Rediff.com   20 Feb 2014

The 58-year-old go-to man at the consumer goods maker will helm Global Beverages & Foods that will launch confectioneries, juices and snacks in six-nine months.

Complan stirs in celebrities

Complan stirs in celebrities

Rediff.com   20 Feb 2014

Endorsements from actors like Amitabh Bachchan and Surya marks Heinz's renewed bid for a market dominated by Horlicks.

TCS expected to outperform again

TCS expected to outperform again

Rediff.com   16 Jan 2014

While TCS will see demand in the US and Europe, its local business is likely to be hit on poor IT spending.

The neta seeks your Like before your vote!

The neta seeks your Like before your vote!

Rediff.com   15 Jan 2014

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto

Consumer durables production at seven-year low

Consumer durables production at seven-year low

Rediff.com   13 Jan 2014

November IIP data show a fall of over 20%, led by automobiles, gems & jewellery and home appliances; turnaround seen as unlikely.

IT, pharma rally expected to continue

IT, pharma rally expected to continue

Rediff.com   10 Jan 2014

Another year of strong performance by these export-oriented sectors likely as US economy revives and rupee is expected to be under pressure.

Value picks in mid-cap IT space

Value picks in mid-cap IT space

Rediff.com   20 Dec 2013

Given their growth prospects and reasonable valuations, Mindtree, Hexaware and NIIT remain top picks of most analysts.

Leo Burnett gets future-ready

Leo Burnett gets future-ready

Rediff.com   19 Dec 2013

The agency proposes to improve revenues from non-advertising segments, integrate non-traditional disciplines and strengthen sister agencies Orchard and Black Pencil.

Britannia gets down to basics

Britannia gets down to basics

Rediff.com   12 Dec 2013

Company to focus on manufacturing & distribution.

FMCG firms tap the pot of gold in Bharat

FMCG firms tap the pot of gold in Bharat

Rediff.com   2 Dec 2013

The new push is being driven primarily by over 170,000 villages where household income is over Rs 1 lakh a year.

Ad world goes slow on hiring

Ad world goes slow on hiring

Rediff.com   19 Nov 2013

This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.